Social media strategy that builds B2B authority and demand
Social media strategy for B2B and considered-purchase brands, covering positioning, thought leadership and the content system behind them. Aimed at turning expertise your team already has into a repeatable source of demand, not at growing a follower count.
Audience research & B2B positioning
It starts with who you sell to and how they actually decide. Audience research and clear positioning mean every post speaks to a real buyer rather than to an audience assembled by an algorithm. In B2B the useful audience is often a few thousand people, and most of them are not going to like your posts.
- Buyer & persona research
- Distinct market positioning
- Channel & format selection
Thought leadership & content strategy
A content system that turns your team’s expertise into consistent, credible thought leadership — especially on LinkedIn — with cadence, formats and hooks that earn attention.
- Founder & team thought leadership
- Editorial cadence & pillars
- High-engagement content formats
Performance tracking & optimisation
Every channel is measured against business outcomes rather than likes. I track engagement quality, growth within the target audience specifically, and demand signals such as branded search and direct enquiries, then concentrate effort on whatever is actually moving pipeline.
- Outcome-based measurement
- Engagement quality analysis
- Continuous content optimisation
What’s included
What the social engagement covers
Audience Research
Deep persona and buyer research to anchor every decision.
Positioning
Sharp, differentiated positioning for a crowded feed.
Thought Leadership
Systems that turn expertise into consistent authority content.
Content Strategy
Editorial pillars, cadence and formats mapped to goals.
Channel Management
Focused presence on the platforms your buyers actually use.
Reporting
Performance tracking tied to demand and pipeline signals.
FAQ
Social media questions, answered directly
For B2B and considered-purchase brands, LinkedIn usually leads, supported by the channels where your specific buyers spend time. Focus beats being everywhere.
I build the strategy and content system, and can either brief and edit your team or coordinate expert creators to produce the content itself.
By outcomes: engagement quality, audience growth among target buyers, and demand signals such as branded search, rather than vanity metrics like raw follower counts.
Yes. The whole point is a repeatable system a lean team can sustain, powered by expertise you already have rather than a large content budget.
Explore the other services: SEO Strategy, Technical Audits, Content Marketing.
Let’s find the growth hiding in your search data
A 30-minute call with Matija — no pitch decks, no juniors. Just a straight read on where your biggest search opportunities are.
- Direct-to-expert, no account managers
- No obligation, no hard sell
- 30 minutes of genuine strategy