Content marketing services built on search intent, not word count
SEO content writing and strategy built on semantic topic clusters and verified search intent, engineered to rank in Google, convert readers into enquiries, and get cited by AI answer engines. Every brief is written by me before a word of copy is drafted.
Search-intent aligned content
Every piece is briefed against the verified intent behind its target query, checked against what currently ranks rather than assumed. I write content that answers the actual question a buyer is asking at their stage of the journey, which is usually narrower and more specific than the keyword suggests.
- Intent-mapped briefs
- Expert-led, E-E-A-T content
- Conversion-focused copy
Semantic topic clusters
Entity-based optimisation and pillar-and-cluster architecture establish your site as the reference source in your niche. This is the structure both Google and large language models reward, because it makes the relationships between your pages machine-readable instead of leaving them to be inferred from navigation alone.
- Pillar & cluster architecture
- Entity-based optimisation
- Internal linking strategy
Blog, landing & lead-gen assets
Ranking blog posts, high-intent landing pages and gated lead-generation assets, built to work across the full funnel rather than only the top of it. Most content programmes stall because everything produced sits at the awareness stage and nothing exists to catch a buyer who is ready to act.
- SEO blog content
- High-intent landing pages
- Lead-gen & funnel assets
What’s included
What content marketing covers
Content Strategy
A editorial roadmap mapped to intent, funnel stage and business goals.
Topic Clusters
Pillar and cluster architecture that signals topical authority.
SEO Blog Content
Expert-led articles briefed to rank and convert, not just fill a calendar.
Landing Pages
High-intent, conversion-optimised pages for your key services.
Lead-Gen Assets
Guides, tools and gated assets that turn traffic into pipeline.
AI Answer Content
Content structured to be quoted by ChatGPT, Perplexity and AI Overviews.
FAQ
Content questions, answered directly
I write every brief and edit every draft. Depending on volume, drafting is either mine or handled by a specialist writer I have worked with before, always against my brief and always with my edit before anything reaches you.
A content mill sells you a word count against a keyword list. Everything here is intent-mapped and sits inside a semantic cluster with a defined job. If a planned piece cannot be justified against a business outcome, I will tell you not to publish it.
Yes. Structuring content around entities and clear answers is exactly what earns citations in AI Overviews, ChatGPT and Perplexity.
B2B, healthcare, SaaS and growth-focused businesses across Europe, though the methodology adapts to any considered-purchase market.
Explore the other services: SEO Strategy, Technical Audits, Content Marketing.
Related reading
- SEO Content Playbook for Organic GrowthIntent integration, semantic structure and CTAs that turn readers into enquiries.
- How to Write the Ideal Blog PostAudience, headline, structure and distribution, step by step.
- Build a Content Template With No Paid ToolsA repeatable briefing method you can copy today.
Let’s find the growth hiding in your search data
A 30-minute call with Matija — no pitch decks, no juniors. Just a straight read on where your biggest search opportunities are.
- Direct-to-expert, no account managers
- No obligation, no hard sell
- 30 minutes of genuine strategy