B2B SEO consultant for long sales cycles and small buying committees
B2B SEO services from an independent consultant rather than an agency. Built for markets where the total addressable audience is a few thousand people, the sales cycle runs six months, and traffic volume is a vanity metric.
Built around the buying committee, not one persona
A B2B purchase is rarely one person deciding. A practitioner researches the problem, a manager builds the case, and finance or procurement signs it off, and all three search differently for the same purchase. I map keywords to each role, then build the pages that let a champion sell your solution internally when you are not in the room.
- Role-mapped keyword research
- Content for internal champions
- Objection and comparison pages
Measured against pipeline, not sessions
In B2B the highest-value keyword often carries a hundred searches a month. Chasing volume produces traffic that will never buy and reporting that looks impressive while nothing closes. I prioritise terms by deal value and intent, and report on qualified enquiries rather than sessions. If a keyword cannot be tied to revenue, it does not make the plan.
- Keyword prioritisation by deal value
- Reporting tied to qualified enquiries
- Long sales cycle attribution
Visible when buyers ask an AI instead of Google
B2B researchers increasingly shortlist vendors by asking ChatGPT, Claude or Perplexity who the options are. Being absent from those answers removes you from consideration before a human ever sees your site. Entity-led architecture and structured data make your positioning machine-readable, which is what earns a place in the answer rather than a link buried below it.
- Entity and schema architecture
- Answer engine optimisation
- Vendor shortlist visibility
What’s included
What B2B SEO covers
Committee Keyword Mapping
Search terms mapped to practitioner, manager and procurement roles.
Intent & Funnel Architecture
Topic clusters covering problem, solution and vendor-comparison stages.
Technical Foundation
Crawl, Core Web Vitals and schema fixed before content investment starts.
Sales Enablement Content
Pages your champion can forward internally to build the business case.
AI Search Visibility
Entity work that gets you named when buyers ask an AI for options.
Pipeline Reporting
Qualified enquiries and deal influence, not session counts.
FAQ
B2B SEO questions, answered directly
The mechanics are the same but the economics are not. B2B keywords carry far lower volume and far higher value, the buying committee involves three or four people searching differently, and the cycle runs months rather than minutes. A strategy optimised for traffic will systematically pick the wrong keywords in this market.
Agencies win the account with a senior strategist and staff it with juniors. In B2B that matters more than usual, because the work depends on understanding a technical product and a specific buying process, and that understanding cannot be handed down a delivery chain. You work with me directly on every decision.
That is normal and usually an advantage. A term with 100 monthly searches and a 50,000 euro deal value is worth more than one with 10,000 searches and no commercial intent. Low volume also means less competition, so ranking is faster and cheaper than in consumer markets.
Rankings usually move in month three or four. Enquiries follow the length of your sales cycle, so if buyers take six months to evaluate, judge the programme on a twelve-month horizon. Anyone promising qualified B2B pipeline in a quarter is not being straight with you.
Explore the other services: SEO Strategy, Technical Audits, Content Marketing.
Related reading and services
- SaaS SEO ServicesComparison pages, docs cannibalisation and signup paths.
- SEO Audit ServicesFix the technical foundation before investing in content.
- AI Overviews Content Strategy and Brief FrameworkBuilding authority that AI answer engines will cite.
- SEO Content Playbook for Organic GrowthContent that compounds instead of filling a calendar.
Let’s find the growth hiding in your search data
A 30-minute call with Matija — no pitch decks, no juniors. Just a straight read on where your biggest search opportunities are.
- Direct-to-expert, no account managers
- No obligation, no hard sell
- 30 minutes of genuine strategy