Data-led search strategy from a freelance SEO specialist, connecting keyword intent to revenue rather than to traffic. No templates, no volume tactics, and no retainer that quietly runs on autopilot once the first three months are over.
Every engagement starts with your business objectives, not a keyword list. I map the full search journey across informational, commercial and transactional intent, then prioritise the terms that move pipeline. High-volume head terms are frequently the worst investment on the list, and I will show you the arithmetic rather than ask you to take it on trust.

Off-page authority earned rather than bought. I pursue relevant, editorially-given links and digital PR placements that compound and survive algorithm updates. Link volume is not the target; a handful of links from sources your buyers already read outperforms hundreds from directories nobody visits.

Search is no longer ten blue links. I position your brand to be cited inside Google AI Overviews, ChatGPT and Perplexity through entity-driven architecture and structured data. Most AI crawlers do not execute JavaScript, so sites that render entirely in the browser are invisible to them regardless of how well they rank in Google.

What’s included
Full search landscape mapped to buyer journey stages and business goals.
A prioritised 6–12 month strategic roadmap with clear milestones.
Editorially-earned links and digital PR that compound over time.
Where you win, where you lose, and exactly how to close the gap.
Positioning for AI Overviews, ChatGPT and Perplexity answers.
Transparent monthly reporting tied to revenue, not vanity metrics.
FAQ
Meaningful movement usually appears in month three or four, with gains compounding from month six. The variables are your starting authority, how contested your terms are, and how quickly changes actually ship. Anyone promising results in thirty days is either targeting keywords nobody searches or is not being straight with you.
Yes. Much of my work is embedding directly with in-house marketing teams as the strategic lead, upskilling them while driving the roadmap forward.
You work directly with me, Matija, not an account manager. No layers, no juniors learning on your budget. Direct-to-expert accountability on every decision.
Answer Engine Optimisation and Generative Engine Optimisation position your brand to be cited inside AI answers such as Google AI Overviews, ChatGPT and Perplexity, not only in classic search results.
Explore the other services: SEO Strategy, Technical Audits, Content Marketing.
A 30-minute call with Matija — no pitch decks, no juniors. Just a straight read on where your biggest search opportunities are.