PPC management services engineered for profit, not clicks
Google Ads management and paid social built on real search data rather than platform recommendations. Every euro is tracked to pipeline, not to clicks, and campaigns are wired into your organic search strategy instead of competing with it.
Google Ads strategy & management
Search, Shopping and Performance Max campaigns structured around buyer intent and margin rather than volume. I build tight account architecture, maintain negative keyword lists aggressively, and set bidding to protect profitability. Performance Max in particular will quietly spend your budget on branded and irrelevant queries unless someone is watching it closely.
- Intent-led account structure
- Profit-driven bidding strategy
- Continuous negative-keyword pruning
Meta Ads & LinkedIn Ads
Demand generation and B2B targeting across Meta and LinkedIn, with creative testing and audience layering that moves cold audiences toward a qualified conversation. LinkedIn costs several times what Meta does per click, so it only earns a place in the plan when your deal value justifies it. I will tell you when it does not.
- B2B audience targeting
- Creative & offer testing
- Full-funnel retargeting
Synced with organic search data
Paid and organic stop competing and start compounding. I feed live organic keyword and conversion data into paid targeting, which validates new terms in days rather than months and lowers blended acquisition cost. It also works in reverse: paid data surfaces high-intent queries worth building organic pages around.
- Shared keyword intelligence
- Lower blended acquisition cost
- Unified SERP coverage
What’s included
What PPC management covers
Google Ads Management
Search, Shopping and PMax campaigns built and optimised for profit.
Meta & LinkedIn Ads
Demand gen and B2B targeting across the paid social ecosystem.
Landing & Funnel
Conversion-focused landing pages and offer sequencing per campaign.
Audience Strategy
Precise targeting, retargeting and audience layering.
Organic Sync
Paid campaigns informed by live organic search intelligence.
Tracking & Reporting
Full conversion tracking tied to pipeline and revenue, not clicks.
FAQ
PPC questions, answered directly
Enough to reach statistical significance in a reasonable window, which in practice means a budget that buys a few hundred clicks a month in your market. Below that you are guessing, not optimising. I will tell you honestly if paid is the wrong lever for your situation before you spend anything.
Yes. I build, manage and optimise campaigns end to end, with transparent reporting so you always see exactly where the budget goes and what it returns.
Paid and organic share the same keyword and conversion intelligence. Organic data validates paid targeting, and paid data surfaces high-intent terms worth pursuing organically.
Primarily Google Ads, Meta and LinkedIn, the channels that drive measurable pipeline for considered-purchase and B2B businesses.
Explore the other services: SEO Strategy, Technical Audits, Content Marketing.
Related reading
- ChatGPT Ads Management in EuropePaid placements inside ChatGPT, run alongside your Google Ads and Meta Ads.
- SEO Fundamentals: A Complete Guide for 2026How organic keyword data sharpens paid targeting.
- AI Overviews Content Strategy and Brief FrameworkBuilding topical authority alongside paid demand capture.
Let’s find the growth hiding in your search data
A 30-minute call with Matija — no pitch decks, no juniors. Just a straight read on where your biggest search opportunities are.
- Direct-to-expert, no account managers
- No obligation, no hard sell
- 30 minutes of genuine strategy