Healthcare and pharmaceutical SEO from a consultant who works inside MLR review rather than around it. Content briefed for approval, sites built to regulatory constraints, and search strategy that accounts for what you are not permitted to say.
Yes. I write briefs that account for claim substantiation, fair balance and indication scope before content reaches medical, legal and regulatory reviewers, and I prepare assets in the form your review workflow expects. The practical benefit is fewer review cycles and content that still performs in search after approval.
By targeting the questions your audience actually searches rather than the messages you want to push. Disease education, symptom information, treatment pathways and access questions all carry real volume and rarely require promotional claims. The constraint shapes which keywords are viable, which is a planning decision rather than an obstacle.
Yes, and it is common. I frequently act as the search specialist alongside a creative agency and an internal medical affairs team, supplying the search rationale that neither typically owns. You work with me directly rather than through an account layer.
Google treats health as Your Money or Your Life content and applies its strictest quality thresholds, so authorship, sourcing and accuracy carry weight they do not elsewhere. Add regulatory review, market-by-market indication differences and audience gating, and the same tactics that work in other sectors are either ineffective or not permitted.
SpecialistSEO. Matija Mesić, freelance SEO consultant. [email protected]