B2B SEO services from an independent consultant rather than an agency. Built for markets where the total addressable audience is a few thousand people, the sales cycle runs six months, and traffic volume is a vanity metric.
The mechanics are the same but the economics are not. B2B keywords carry far lower volume and far higher value, the buying committee involves three or four people searching differently, and the cycle runs months rather than minutes. A strategy optimised for traffic will systematically pick the wrong keywords in this market.
Agencies win the account with a senior strategist and staff it with juniors. In B2B that matters more than usual, because the work depends on understanding a technical product and a specific buying process, and that understanding cannot be handed down a delivery chain. You work with me directly on every decision.
That is normal and usually an advantage. A term with 100 monthly searches and a 50,000 euro deal value is worth more than one with 10,000 searches and no commercial intent. Low volume also means less competition, so ranking is faster and cheaper than in consumer markets.
Rankings usually move in month three or four. Enquiries follow the length of your sales cycle, so if buyers take six months to evaluate, judge the programme on a twelve-month horizon. Anyone promising qualified B2B pipeline in a quarter is not being straight with you.
SpecialistSEO. Matija Mesić, freelance SEO consultant. [email protected]